6 Ways Men Are Looking & Feeling Their Best with Cosmetic Procedures
Aesthetic procedures hit a record 17.5 million in 2017, buoyed by a 20% rise in male patients between 2010 and 2017, according to the American Society of Plastic Surgeons. Men across generations are showing up in greater numbers for everything from quick outpatient cosmetic treatments to hair restoration procedures to extensive plastic surgery.
Why are more men “having work done”?
For one, aesthetic technologies are getting better and more accessible, and at a time when it’s becoming increasingly important to look good in photos, video and teleconferencing. Men are also becoming more accepting of cosmetic procedures, especially men from 18 to 34 years old. In a 2017 survey by the American Academy of Facial Plastic and Reconstructive Surgery, 31% of men said they would consider an invasive or noninvasive cosmetic procedure, and 92% of those were millennials.
Older men are turning to cosmetic procedures in higher numbers to remain competitive in their careers. Many do it to appear younger, particularly in industries where youth is positively associated with being tech savvy or on top of current trends. With the average retirement age continuing to rise steadily since the ‘80s, this is a trend that’s expected to grow.
At California Skin Institute, we’ve witnessed a notable rise in men seeking help to meet the following six aesthetic goals.
1. Regain the mane.
The hair restoration industry is booming. From 2018-2023, it’s expected to sustain a 20% compound annual growth rate (CAGR). This is due in part to ongoing advances in the technology.
One of the most exciting new treatments for hair loss is the ARTAS Robotic Hair Transplant System. Earning a 93% “worth-it” rating on Real Self, it’s the first and only male hair-transplant technology using advanced digital imaging, analysis and tracking of each individual hair. It’s fast, highly accurate and the results are permanent, with no scarring or downtime.*
Hair transplant microsurgery is also an extremely popular option to treat thinning hair. It does require general anesthesia and some recovery time, but results can be dramatic and permanent.*
There are many non-surgical options too, like the Theradome follicle-stimulating laser helmet and platelet-rich plasma (PRP) treatments. With PRP, growth factors in your own blood plasma are delivered to your scalp via needle, stimulating new growth.*
Unfortunately, the explosion in demand has incited a boom in self-proclaimed “hair restoration experts” — with potentially disfiguring and traumatic results. Be sure to entrust your scalp to a qualified expert.
Our California Skin Institute – Campbell location specializes in surgical and non-surgical hair restoration for both men and women. You can schedule a free consultation with our experts on hair restoration Rick Noodleman, MD or Vincent Le, DO to discuss which treatment is the best option for you.
2. Smooth and rejuvenate the face.
Quick, convenient cosmetic injections are rapidly gaining popularity with men. Neurotoxins lead the pack, calming the muscles that cause wrinkles. Botox is the most famous and, according to the American Society of Plastic Surgeons, between 2010 and 2017 the number of men using it jumped by 27%. While it’s largely used to smooth out existing wrinkles, millennial men employ Botox as a preventative — giving rise to its popular nickname, “brotox.”*
More men also are softening lines and restoring youthful facial volume with fillers, such as Restylane, Juvederm, Volbella and Sculptra. Some use denser fillers, like Radiesse, to build up their cheekbones and other bony facial features, and achieve a lifting effect. A relative newcomer to the injectables lineup is the Silhouette Instalift, which fights facial sagging by placing dissolvable sutures under the dermis.*
Wrinkles, puffiness and bags around the eyes are common male complaints. In fact, the upper or lower eyelid lift (blepharoplasty) was the #2 most popular plastic surgery for men in 2017, according to the American Society for Aesthetic Plastic Surgery. It gets rid of wrinkles, puffiness and bags to help you look more alert and take years off of your appearance.*
3. Chisel that profile.
Men who feel that their chin is “weak,” or that there are one too many, have more cosmetic options than ever. For instance, Kybella injections dissolve a double chin, and you can lift and tighten your jawline with Ultherapy ultrasound waves or Thermage radiofrequency technology. A chin implant affords a great deal of control over the size and shape of your chin, and it can help pull skin from jowling to taut.*
4. Sculpt the bod.
Even if you’re not one of the more than two-thirds of US men who are overweight or obese, you may have pockets of fat that don’t respond well to exercise. Liposuction is the #1 most popular male cosmetic-surgery procedure for its ability to target problem fat and permanently eliminate it. Similarly, newer non-surgical technologies, like Coolsculpting and TruSculpt 3D, are helping men melt fat away and look more lean.*
5. Banish nail fungus.
It’s hard to hold your hand out to “shake on it” when the fingernails are shriveled by fungus. Wearing flip-flops at the beach, or even in the gym shower, can also be embarrassing when your toenails are gnarled and discolored. More men are having fungus zapped away by the only FDA-approved laser for treating nail fungus, the PinPointe FootLaser. Then they’re sealing deals using the kind of hands you want to shake.*
6. Stay dry in heat and under pressure.
Sweating is important to maintaining a healthy body temperature. Excessive sweating (hyperhidrosis) can be unpleasant and socially unacceptable, and it may give off the impression that you lack control or are unhealthy. Men suffering from chronic, extreme perspiration can now choose from a variety of solutions.
One of the most exciting is miraDry. Designed specifically to impair the sweat glands using microwave energy, it offers long-lasting sweat reduction with minimal to zero downtime. SideLaze works similarly, but uses laser technology. Sweat-gland liposuction damages the sweat glands as well, but by using a tiny metal tube (cannula) to scrape under the skin where they’re located. Alternatively, Botox injections into underarm skin can provide several months of sweat control at a time. All are great for a confidence boost in even the most heated situations.*
How about you? What do you want to achieve to be your personal best?
No matter what your aesthetic goals — whether restoring hair, melting away fat, looking younger or other self-improvements — make sure you see a highly qualified specialist. It’s your best bet to avoid looking “done,” or worse, and attaining the most attractive, confidence-inspiring outcome.*